• All it takes is a spark.
  • Troy Nebeker
All it takes is a spark.
The 24.

A very single minded grassroots goal: Do what you love to inspire your community to help families dealing with cancer. To prove the idea the 24 was born. A relay team of 6 paddlers, out on the water for 24 hours, surrounded by their community cheering them on.
Results so far - 
Year one: $7,000.00 which meant 7 families each received envelopes with $1,000.00 and an note saying: There is a community of people who love you and are fighting for you.
What started as a crazy idea has turned into an organic movement, with friends offering to spread the word and create their own event in the places they call home.
Year two: 7 teams in 7 cities across the U.S and Canada all paddling for their community. In total we raised $48,000.00 which equals a lot of envelopes and cards.
Which brings us to year three. 14 teams / cities and growing. Paddlers of all kinds. SUP, OC, Prone.
This simple idea is very special and as one person it is difficult to make a difference - but as a community - that is where it gets fun and where we truly make an impact. Starting Monster and Sea has been a wonderful journey. And the community has grown organically around our tag #gobecauseyoucan. Paddlers, runners, skiers, snowboarders, skaters, travelers - 23,000+ of you who understand how fragile life is. And how important it is to pursue life to the fullest and give back to those who can’t.
To give you an idea of the impact a simple idea has. This note was left under a windshield because the car had a Monster and Sea sticker.
A few months ago I had a chat with Jen. Her father had just died from cancer and she wanted to throw her energy into our cause.  Over dinner we talked about how this disease throws your life into chaos, how it changes you and provides the gift of clarity you often can find on any given day.  But we also talked about how to build on the 24, how we could encourage and enable people who live #gobecauseyoucan and want to give back. We don't have it all figured out yet but we are committed to experimenting. 
This is where you come in.
The first experiment will happen on 4/15 in San Francisco, as the first non SUP M&S event.
This time it will be a run...maybe on trails, maybe down a coast. 12 runners, over 12 hours. Details are still coming together and if you live there, email Jen to give her a hand (Jennreddy27@gmail.com).  She's in the process of pulling this together and would love to have you jump in.
The goal is to see what we can do and create a blueprint for others to take this concept and make it their own. Nothing fancy, or complicated. 
Rally your friends - do what you love for the benefit of families who are dealing with the wrecking ball of cancer.  
Lets see if this little spark of an idea can catch fire.
  • Troy Nebeker

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